Marketing Campaign Specialist

Yardi is currently seeking an experienced Marketing Campaign Specialist to devise and implement robust event marketing strategies tailored to our unique product lines and market segments. Your role will be central to fostering cross-departmental collaboration, creating a unified front in the production and execution of a diverse array of events and promotional materials. You'll join forces with our in-house creative team, turning collaborative efforts into compelling event marketing campaigns across multiple channels including print, digital, and social media. This is a role for a strategic thinker who can also roll up their sleeves to ensure that events are executed with excellence and align with our company's vision. If you're ready to take on a role that is as challenging as it is rewarding, we would love to talk to you!

What You’ll Do:

• Develop and deliver comprehensive event marketing strategies and plans, contributing to the overall sales strategy for assigned product/market segments
• Collaborate with sales, services, and product development teams to continuously review and enhance event marketing strategies
• Manage the planning, production, and execution of all event marketing activities for assigned product/market segments
• Understand the client and prospect base to develop effective event marketing messaging and promotional strategies
• Oversee the marketing efforts for events, including messaging, promotions, and overall strategy
• Create strong calls to action to generate leads and manage the prospect funnel to achieve desired results
• Utilize various marketing systems to coordinate and deliver event marketing collateral
• Track and analyze the effectiveness of event marketing content and campaigns
• Understand and align event marketing efforts with Yardi's corporate culture, messaging, and branding
• Communicate and collaborate regularly with project and product stakeholders to ensure cohesive event marketing strategies

Who You Are:

• Bachelor’s Degree in Marketing, Communications, or related field
• A minimum of three (3) years of marketing experience
• Prior experience in business to business (B2B) marketing organization
• Proficiency in MS Office Suite, Word, Excel, and PowerPoint
• Determination and internal self-motivation
• Exceptional ability to articulate ideas and compose compelling written narratives
• Superior meticulousness in reviewing and refining content
• Robust ability to oversee projects, balancing and prioritizing concurrent tasks effectively
• Profound skills in building and nurturing interpersonal relationships
• Outstanding aptitude for maintaining systematic and orderly processes
• Proficient in conducting thorough research and providing insightful analysis
• Flexible working approach, capable of thriving autonomously or as part of a team

Helpful to have:

• Experience in specified product/market/industry
• Enterprise software and real estate industry experience

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We’ve created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company – we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.

Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

Join Yardi and be part of a company that empowers, inspires, and celebrates success. #YardiCulture #BestPlaceToWork #YardiCareers

Annual compensation range $80,800 - $90,900

All submissions for open positions should be received through Yardi’s applicant portal, accessed from Yardi’s corporate website.

EOE/Race/Gender/Disability/Vets

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