• Location: Remote United States
  • Department: Marketing
  • Work Status: Full-time
  • Location Type: Remote

Overview

Are you looking to be in a workplace where colleagues inspire one another? Are you interested in competitive and impactful benefits? Do you prefer flexible work arrangements?

The Demand Generation Specialist, Customer Marketing, is responsible for developing, executing, and measuring customer marketing campaigns to drive cross-sell and upsell utilization with our customers. 

The specialist will work with the Demand Generation and Sales teams to execute compelling campaigns that drive results. This role is involved in every step of the customer engagement cycle from ideation to implementation and analysis. This role is expected to monitor, analyze, test, and continually refine all campaign lifecycle components and follow marketing best practices to optimize customer engagement.    

Your Role In Action:

  • Build, manage, and refine target account-based marketing lists and develop campaigns to promote relevant demand generation tactics, such as email campaigns, trade show strategies, field marketing events, webinars, and digital content promotions. 
  • Segment audiences based on behaviors, like past email engagement, website interaction, event engagement, and develop strategies to track and communicate top-engaging accounts with the sales team 
  • Support execution of in-person and virtual events, including invitations, post-event communications, sales enablement, event logistics, and marketing operations surrounding the campaigns 
  • Manage multiple campaigns simultaneously and adjust as needed to optimize results. Perform A/B testing regularly. 
  • Maintain knowledge of demand generation and customer marketing best practices. 
  • Maintain knowledge of Relativity’s offerings, partner offerings, industry/product solutions, customer applications, competitive product differences as well as evolving strategies.  
  • Utilize Salesforce and Marketo to create, monitor and track campaign progress  

Requirements:

  • 2+ years of experience and proven results in developing effective marketing campaigns 
  • Highly accountable with ability to handle multiple projects, manage competing priorities and workflows 
  • Experience with marketing automation tools (Marketo strongly preferred) 
  • Salesforce experience necessary to build reports, create campaigns 
  • Strong understanding of email marketing rules and guidelines 
  • Exceptional written and communication skills 
  • Strong analytical and research skills 
  • Independent worker capable of managing multiple projects in parallel  
  • Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)  
  • Ability to quickly learn technical information and apply it in a fast-paced environment  

Compensation:

  • Relativity is committed to competitive, fair, and equitable compensation practices.
  • This position is eligible for total compensation which includes a competitive base salary, an annual performance bonus target of 10%, and long-term incentives. The expected salary range for this role is between $65,000 and $79,000. The final offered salary will be based on several factors, including but not limited to the candidate's depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, to allow for future meaningful salary growth in this position. 
  • #LI-Hybrid
  • #LI-GS4
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About Relativity

Relativity is a diverse workplace with different skills and life experiences—and we love and celebrate those differences. We believe that employees are happiest when they're empowered to be their full, authentic selves, regardless how you identify.

Benefit Highlights:
Comprehensive health, dental, and vision plans
Parental leave for primary and secondary caregivers
Flexible work arrangements
Two, week-long company breaks per year
Unlimited time off
Long-term incentive program
Training investment program

Transparency in Coverage Information
The Transparency in Coverage Final Rule requires disclosure of the negotiated rates with in-network providers and the historic allowed amounts paid to out-of-network providers, for all health plans available to employers. Files containing this information for the plans covered are published on this page.
Link: https://www.bcbsil.com/asomrf?EIN=123456789

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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