Associate Director, Product Marketing (Solutions Marketing)

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

As a Solutions (Product) Marketer you are responsible for articulating the point of view and value proposition for the practice (solutions & services) and audiences we serve globally, in order to grow our market share. Product marketing is the externally recognized role regardless of whether responsible for marketing products, services and/or solutions

This position will work closely with the business leader for the Mainframe practice and team of global leaders. It also involves coordination with the other disciplines of Marketing such as Content, Campaign, Brand professionals and alliance marketers. Besides that, the Solutions Marketer is the conduit into other parts of the organization such as Offering Management, Sales, Sales Enablement as well.

Responsibilities include

• Articulate Kyndryl’s point of view by combining the unmet needs of the target segment with a differentiated value proposition and describe how we deliver desired outcomes

• Research and segment the market opportunity based on patterns of unmet needs and trends, understanding how we compare versus the competition (with Marketing research & Analytics)

• Understand the personas (buyer, influencer, user) of a buying cohort - Understand the customer, their journey, markets in which they operate and competition

• Activate and enable the Marketing team to help bring the point of view to life

• Create the prioritized stories and use cases and communicate them effectively to the business, identifying the best routes-to-market to serve those needs (with Sales & partners)

• Message the value of Kyndryl’s solutions for customers - wherever they are - on a journey of business and IT transformation (with Content & Enablement)

• Establish relationships with analysts and advisors, gather intelligence about the market to inform the strategy, build credibility and develop better insights about the personas

• Experience & credibility of advancing the function through building new skills and innovative frameworks

• Collaborating, influencing and driving alignment with cross-functional marketing, sales and product management (offering) teams

• Evangelizing key differentiators, demonstrating relevance, and building advocacy

• Creating content including customer presentations, website content, while collaborating on thought leadership and creation of marketing plans

• Developing strong partnerships with senior business leaders as well as global and regional marketing teams

• Building a culture of transparency, openness, growth mind-set and innovation in the spirit of nurturing this into a high-performance team

Your Future at Kyndryl

Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and the chance to certify in all four major platforms. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.          

Who You Are

You’re good at what you do and possess the required experience to prove it. However, equally as important – you have a growth mindset; keen to drive your own personal and professional development. You are customer-focused – someone who prioritizes customer success in their work. And finally, you’re open and borderless – naturally inclusive in how you work with others.

Required Technical and Professional Expertise

• 12+years of experience in the Technology Industry.

• Master’s degree or MBA (Marketing and/or Information Technology).

• Experience in Solution Marketing, Product Marketing (Value Propositions, Positioning, Messaging).

• Product Positioning: Develop and articulate clear value propositions and positioning.

• Experience in global services marketing with IT technologies

• Strong communication and enablement skills.

• Deep Business acumen & domain knowledge.

Preferred Technical and Professional Experience

• Strategic thinking & good research skills along with the ability to synthesize.

• Extremely results-oriented and creative collaborator.

• Curiosity & problem solving

• Good attention to detail.

• Able to communicate effectively to influence/ prompt action of stakeholders.

• Demonstrated ability to manage multiple projects, programs and priorities.

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.  At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!

If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.