Crowdfunding does more than just provide financial backing; it builds a community around a startup's product or service. This early engagement fosters a sense of ownership and loyalty among backers, converting them into vocal advocates for the brand. For tech startups, this can be invaluable, as a passionate user base can significantly amplify marketing efforts through word-of-mouth and social sharing. The impact of this engaged community can continue far beyond the initial funding phase, contributing to sustained growth and success.
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