These metrics are crucial for understanding how often and how long users interact with a product or service. High engagement and retention rates suggest a sticky product that is integral to users’ lives or businesses. This can be particularly important for ad-supported models or platforms where user activity directly correlates with revenue potential.

These metrics are crucial for understanding how often and how long users interact with a product or service. High engagement and retention rates suggest a sticky product that is integral to users’ lives or businesses. This can be particularly important for ad-supported models or platforms where user activity directly correlates with revenue potential.

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