Marisha
Lakhiani
Chief Growth Officer at Mindvalley
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
10 - 4:10 AM EDT/New York (See in local time)
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04//2024 4:10 AM
04//2024 04:30 AM
America/New_York
#WTGC2024
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
#WTGC2024
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
"Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially"
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Session: Double Up Your Business Growth: The Two Business Levers You Need to Scale Exponentially
Marisha will discuss four key strategies for scaling a business sustainably and efficiently. The first strategy highlights the importance of two key metrics in achieving scalability. The second strategy focuses on reducing customer acquisition costs to improve marketing efficiency. The third strategy emphasizes leveraging existing customer base to drive growth and revenue. Finally, the fourth strategy stresses the importance of keeping the marketing team focused on the most important tasks to consistently deliver results. Implementing these strategies can help businesses achieve sustainable growth and success.Key Takeaways
- The two most important metrics that will help you scale is a sustainable and efficient way.
- How to drop your customer acquisition costs to improve your marketing efficiency.
- Leverage your existing customer base to drive growth and revenue.
- Keep your marketing team focused on the things that matter most so they can deliver results always.
Bio
As a marketing visionary, Marisha has a proven track record of success in driving strategic vision and tactical execution, with unique expertise in combining the art, science, and technology of marketing to deliver cutting-edge solutions that drive growth and scalability on autopilot.Currently, as the VP of marketing at Mindvalley, Marisha is responsible for driving $120 Million in revenue and managing all key marketing functions including product launches, memberships, retention, localization, performance marketing, content strategy, marketing automation, and overall growth strategy. Some of her wins include helping the company pivot to a subscription model, developing an effective retention strategy, driving community tech initiatives, building new acquisition models to drop CAC, creating a freemium model, multi-million dollar product launches, and so much more.
Marisha's deep understanding of the mobile marketing space has been sharpened through her previous role as managing partner of a mobile app called Stempl - a mobile loyalty app designed to give SMEs a foothold in the mobile marketing space. They took Stempl global and localized it in 5 different markets.
