Develop a Strong BATNA

BATNA, or Best Alternative To a Negotiated Agreement, is your fallback plan if the negotiation doesn't go as hoped. Knowing your BATNA gives you the confidence to walk away when a deal doesn't meet your minimum requirements, ensuring you don't settle for less than what you deserve.

BATNA, or Best Alternative To a Negotiated Agreement, is your fallback plan if the negotiation doesn't go as hoped. Knowing your BATNA gives you the confidence to walk away when a deal doesn't meet your minimum requirements, ensuring you don't settle for less than what you deserve.

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