Kathleen
Ulrich
Chief Marketing Officer at Brillio
"The CMO and the Power of AI"
"The CMO and the Power of AI"
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Session: The CMO and the Power of AI
The Chief Marketing Officer (CMO) is pivotal in leading the way in an increasingly AI-centric landscape, where artificial intelligence technologies reshape marketing strategies and customer engagement.Join Kathleen Ulrich, Chief Marketing Officer of Brillio, as they share insights on the evolving role of the CMO and how generative AI is enhancing, not diminishing, the strategic power of marketing. This session will explore the pivotal role of Chief Marketing Officers in leveraging AI and data analytics to drive growth and expansion.
By joining this session, participants will gain an understanding of how to embed AI as a cornerstone of their marketing strategies, allowing for agile responses to changing consumer behaviors and preferences.
This presentation will highlight key strategies for investing in talent and technology, showcasing the necessity of a flexible and responsive approach. Discover how embracing this future can turn challenges into opportunities and set new standards for excellence in the marketing industry.
Key Takeaways
- Understand how to embed AI as a cornerstone of marketing strategies.
- Learn key strategies for investing in marketing ntalent and technology.
- Leverage AI and data analytics to drive growth and expansion.
Bio
Kathleen Ulrich is the Chief Marketing Officer for Marketing at Brillio and at the forefront of the company’s growth strategy. Leading a global marketing team, her focus is on strengthening the Brillio brand in the marketplace. She is responsible for brand, content, digital marketing, social media, corporate communications, industry analysts, media relations, research, and insights. Her multifaceted leadership experience motivates global, cross-functional teams to deliver on goals under a shared strategic brand vision.Prior to her role at Brillio, Kathleen held significant marketing leadership positions at Wipro, Designit, and TCS Interactive. In these positions, she was responsible for leading various roles such as PR, corporate communications, and brand strategy, showcasing her diverse and extensive background in the field.
