Cindy
Joung
Product Inclusion PM at Snap
"Product Inclusion: Why You Need to Build WITH Not FOR"
"Product Inclusion: Why You Need to Build WITH Not FOR"
08 - 1:50 PM EDT/New York (See in local time)
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04//2024 1:50 PM
04//2024 02:10 PM
America/New_York
#WTGC2024
"Product Inclusion: Why You Need to Build WITH Not FOR"
#WTGC2024
"Product Inclusion: Why You Need to Build WITH Not FOR"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Product Inclusion: Why You Need to Build WITH Not FOR"
"Product Inclusion: Why You Need to Build WITH Not FOR"
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Session: Product Inclusion: Why You Need to Build WITH Not FOR
Building for a diverse and inclusive audience is a good thing, but do you know why? Is it simply to feel good about the product you ship? Did you know there are tangible business metrics that can be positively affected by intentionally prioritizing underrepresented users? In this talk, you will learn what Product Inclusion is, why it should be integral to the product development life cycle, how to make a case for it in your org or team, and some simple ways to start building inclusively.Key Takeaways
- Product Inclusion is not just about doing good but can present tangible business implications for product owners, from expanding your market to growing revenue to innovation
- Everyone has bias and mitigating that bias in product development is a core responsibility for PMs. Building with empathy is not enough. We must actively increase the diversity of perspectives feeding into the product development life cycle.
- Product inclusion is not a step or milestone, but rather an on-going process that will show more success the earlier it is introduced. The intent is not to create more work or slow the process but to intentionally build products that are inclusive.
Bio
Cindy Joung is Head of Product Inclusion at Yahoo, where she combines a decade of experience as a product manager in entertainment and media with her mission to increase equity and representation across all dimensions of diversity.After graduating Northwestern University, she began her career in the entertainment industry, weaving from film publicity to entertainment law before landing at Whalerock Industries (f/k/a BermanBraun), where she transitioned to digital media in 2008 to launch an entertainment vertical on MSN. In 2015, she joined Aol through an acquisition and worked as a PM across several brands within the company prior to creating the Product Inclusion team in order to create inclusive and representative products for all.
Cindy is passionate about building communities and championing diversity, inclusion and belonging. She is the founder of and Global Advisor to Yahoo's Asian employee resource group and a venture Director at Gold House, a non profit collective focused on accelerating inclusive unity, representation, and success of Asian/Pacific Islanders (API).
