With the proliferation of social media, new ventures now harness social media platforms to perform social listening. This innovative market research technique involves monitoring social media channels for mentions of a brand, competitors, and relevant keywords. Companies can gain immediate insights into customer preferences, emerging trends, and brand sentiment, allowing for timely and more informed decision-making.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.