In response to privacy concerns, women’s health app developers are revising their advertising practices. Moving away from data-driven personalized advertising, some apps now rely on less intrusive ad models and avoid sharing user data with third-party advertisers, prioritizing user privacy over revenue.

In response to privacy concerns, women’s health app developers are revising their advertising practices. Moving away from data-driven personalized advertising, some apps now rely on less intrusive ad models and avoid sharing user data with third-party advertisers, prioritizing user privacy over revenue.

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