Lifetime Value of a Customer LTV

Alongside CAC, the Lifetime Value of a Customer (LTV) is equally important. This figure represents the total amount of money a customer is expected to spend on your products or services during their lifetime. A high LTV compared to CAC indicates a healthy profit margin and is a persuasive metric for investors.

Alongside CAC, the Lifetime Value of a Customer (LTV) is equally important. This figure represents the total amount of money a customer is expected to spend on your products or services during their lifetime. A high LTV compared to CAC indicates a healthy profit margin and is a persuasive metric for investors.

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