Confidence plays a critical role in successful negotiations. For many women entrepreneurs, societal norms might have instilled a sense of hesitance or deference. However, confidence in your value proposition, capabilities, and worth is key. Practice assertive communication and posture, and remember that confidence is often perceived as competence.

Confidence plays a critical role in successful negotiations. For many women entrepreneurs, societal norms might have instilled a sense of hesitance or deference. However, confidence in your value proposition, capabilities, and worth is key. Practice assertive communication and posture, and remember that confidence is often perceived as competence.

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