Your financial plan should be embedded within a compelling business case. This means offering a clear value proposition, understanding your market and competition, and articulating how your business will scale over time. The financial plan should support ambitious yet plausible growth targets, underpinned by sound assumptions about market size, share, and your revenue model.

Your financial plan should be embedded within a compelling business case. This means offering a clear value proposition, understanding your market and competition, and articulating how your business will scale over time. The financial plan should support ambitious yet plausible growth targets, underpinned by sound assumptions about market size, share, and your revenue model.

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