Naomi
West
Email Marketing Manager at Invoice2Go
"Applying Empathy to Your Email Marketing"
"Applying Empathy to Your Email Marketing"
Tue June 8 - 7:10 PM EDT/New York (See in local time)
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04//2024 7:10 PM
04//2024 07:30 PM
America/New_York
#WTGC2024
"Applying Empathy to Your Email Marketing"
#WTGC2024
"Applying Empathy to Your Email Marketing"
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"Applying Empathy to Your Email Marketing"
"Applying Empathy to Your Email Marketing"
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Session: Applying Empathy to Your Email Marketing
What is the true value of email marketing? Is it a medium of batch and blast sends that "help" build relationships with your audience? Is it a 15-series automation that encourages users to complete certain actions? Naomi discusses the true value of applying empathy when shaping email marketing programs, and how you can often see more success by doing less.Key Takeaways
- Setting goals for email marketing
- Developing a customer-first email program
- Increasing conversion of your revenue goals
Bio
Naomi is an Email Marketing Strategist with over 4 years of experience working with SaaS brands to implement best practices, personalize their email programs, and drive engagement. She currently works at Invoice2Go, helping shape their email program of 2 million email subscribers.