Title: Keeping an Eye on the Bottom Line Ultimately, the success of your mobile marketing efforts ties back to the return on investment. Calculate the ROI of your marketing campaigns by comparing the cost against the revenue generated from app downloads, in-app purchases, or ad revenue. This metric is crucial for understanding the financial viability of your strategies.

Title: Keeping an Eye on the Bottom Line Ultimately, the success of your mobile marketing efforts ties back to the return on investment. Calculate the ROI of your marketing campaigns by comparing the cost against the revenue generated from app downloads, in-app purchases, or ad revenue. This metric is crucial for understanding the financial viability of your strategies.

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