The Limitations of Traditional Data Anonymization

Traditional data anonymization methods, such as data masking or pseudonymization, are proving to be less effective in the age of big data. These methods often struggle to balance data utility with privacy, particularly as machine learning and AI technologies develop. This has led to an increased risk of re-identification, where supposedly anonymous data can still reveal personal identities when cross-referenced with other available data. Such limitations underscore the necessity for women in tech to pioneer more advanced and secure anonymization techniques.