Navigation through an online store's vast product range can be overwhelming for customers. Personalization aids in product discovery by filtering and presenting items that align with the user's tastes and previous search patterns. This reduces the effort required to find appealing products, thereby enhancing the customer's shopping experience and satisfaction.

Navigation through an online store's vast product range can be overwhelming for customers. Personalization aids in product discovery by filtering and presenting items that align with the user's tastes and previous search patterns. This reduces the effort required to find appealing products, thereby enhancing the customer's shopping experience and satisfaction.

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