Sandra
Carvalho
SVP - Marketing / Chief Marketing Officer at Xperi
"Take Control of Your Career"
"Take Control of Your Career"
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Session: Take Control of Your Career
Learn how to build a strong personal brand driving your career in the Tech industry- The power of your personal brand
- Find your voice
- Communicate your value
- Build allyship and pay it forward
Key Takeaways
- 1. Be mindful of your brand - Learn to articulate in one sentence what your brand is
- 2. Always know what you want to do next in your career - Create a roadmap and develop your skills
- 3. Build your network - Build relationships inside and outside the company
- 4. Speak up - Find your voice and show your value you bring to the organization
- 5. You are in control - Own your career
Bio
A seasoned Marketing professional with over twenty years’ experience, Sandra joined Xperi Inc in September 2021 where she led the brand strategy and communications during a corporate spin-off. In her previous CMO role at CoreLogic, she relaunched the brand while overseeing all internal and external communications to take the company private. She brings end-to-end marketing management experience working in senior positions for marquee brands like CoreLogic, IBM, Bloomberg and Nokia in the areas of marketing strategy, integrated marketing communications, brand management, internal communications and media relations. She has built a highly successful track record in leading change, converting technology into innovative marketing opportunities and building high performance teams.Originally from Portugal and fluent in four languages, she holds a degree in International Business from Fordham’s Marymount College.
