Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

 

Responsibilities:

  • Develop, drive and evaluate key web or interactive marketing strategies to reach online customers or internal audiences.
  • Develop, drive and evaluate the online customer experience strategy and roadmap for a business or country.
  • Develop and drive editorial strategies, content and direction for online properties, landing pages or websites.
  • Proactively provide internet consultancy to recommend best-fit solution, including look and feel, navigation experience, information architecture, to meet marketing or business objective.
  • Develop and drive web experiences that result in significant and measurable improvements in understanding, conversion and revenue.
  • Establish, track and measure business group or country measurements of success such as web traffic, revenue and leads generated, TCE.
  • Lead the adoption of HP web standards, processes and tools.
  • Select, manage and motivate agencies or contractors.
  • Manage functional budgets

Education and Experience Required:

  • BA or BS degree in Communications, Marketing or Computer Science.
  • Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies.
  • 7+ years of experience in interactive marketing or customer experience/user interface.

 

 

Knowledge and Skills:

  • Advanced writing and editing for the web - very minimal peer or manager edits needed.
  • Proven web analytical skills (measurement, ROI, forecasting).
  • Strong organization and program management skills.
  • Ability to link interactive plans and activities to business results.
  • Strong knowledge and understanding of interactive media, tools and technologies (all channels and pricing models).
  • Strong knowledge of Internet principles and web site production.
  • Strong knowledge of direct marketing and CRM.
  • Maintain HP marketing management systems as needed.
  • Proven experience managing, leading, driving and measuring virtual teams toward common goal.
  • High levels of tact and diplomacy.
  • Agency and budget management.
Technical Skills
Other
Is a Remote Job?
No
Employment Type
Full time

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