We are happy to introduce you to a true luminary in tech: Miri Rodriguez, Senior Storyteller at Microsoft. Her journey is a testament to the transformative power of personal branding in a world where technology and identity converge. As we delve into her unique perspective, we'll uncover the strategies and wisdom that have propelled her to the forefront of the tech world. In a realm where online presence is paramount, Miri's insights are poised to empower women in tech to embrace their digital personas, transcending beyond clichés to seize opportunities and influence in a tech-savvy era.
1. How do you balance authenticity and popularity?
I believe that authenticity and popularity are not mutually exclusive, but rather complementary. Authenticity is about being true to yourself, your values, and your purpose, while popularity is about being recognized and appreciated by others for being yourself (and hopefully, that means being authentic!). To balance them, I focus on creating content that reflects my personal brand, my story, and my mission, and that also provides value, inspiration, and connection to my audience. I don't chase trends or copy others, but rather I try to find my own voice and style that resonate with my audience. I also engage with my followers, listen to their feedback, and show gratitude for their support.
2. What is the top misconception about personal branding on social media?
One of the top misconceptions about personal branding on social media is that it is all about self-promotion or vanity. Personal branding on social media is an opportunity to create a platform where you can share your personal story, unique perspective, expertise, and passion with the world. It is about building trust, credibility, and influence in your field, and building community. Now, I do encourage people (especially women in tech!) to promote themselves and their accomplishments, because we need to see more of that representation.
3. How do you handle negativity on social media?
Negativity on social media is inevitable, but it doesn't have to ruin your day or your brand. I handle negativity on social media by following these steps:
1. I don't take it personally. I understand that negative comments are often a reflection of the commenter's own insecurities, frustrations, or ignorance, and not a valid criticism of me or my work.
2. I typically don't engage in arguments or debates…for the most part. I respect everyone's right to have their own opinion, but I don't waste my time or energy trying to change someone's mind or prove them wrong. However, if I feel very strongly about a particular topic and someone is leaving ignorant comments about it, I may choose to engage. But I always ask myself: Is this worth my time and energy…and why? Mindfulness and intention are important here. I always calculate the cost.
3. I delete or block abusive or hateful comments. I have zero tolerance for comments that are disrespectful, offensive, or harmful to me or my audience. I protect my space and my community from toxic and negative influences.
4. I focus on the positive. I appreciate and acknowledge the positive comments, feedback, and support that I receive. I also surround myself with positive and uplifting people who inspire and motivate me.
4. Who's the tech influencer who inspires you?
I am inspired by many great men and women in tech. This industry is full of brilliant and amazing people who make a difference. One of them is Chris Capossela, former Chief Marketing Officer at Microsoft. I have had the privilege of getting to know Chris and connecting with him personally. He is as authentic and smart as he seems to the world. He is passionate and active about diversity and inclusion in tech. He has influenced me personally and all of us at Microsoft. Chris is one of the best examples of people who use the resources and trends in the industry to create positive change and leave a lasting legacy. Chris recently announced his retirement from Microsoft after 32 years. We are happy for him but sad for us! I am sure he will keep inspiring thousands of people. I look forward to following his journey and learning from him.
5. Quick tips for building tech personal branding on social media?
Here are 3 of my personal tips for building tech personal branding on social media:
• Learn: Take time to learn all about yourself. Your story, your background, your talents, your shadows, limitations. Take all the personality quizzes out there. Learn what energizes you, and what doesn’t. Ask people "How do I show up"? Learn your passions (what would you do for free just because you love it?). Learn your needs and your goals. Learn who you are and where you want to go.
• Like: Embrace all of who you are and give yourself a mission: who can you serve with all of who you are (all the things you know about yourself), and why? Understand what you can give back to the world, what people can learn from you. Like yourself enough to get through self-doubt and paralyzing fears. The world needs your story, your insights, your unique perspective.
• Love: Love yourself and your audience, and this will keep you going and will keep you doing right by you and them. On the days when you forget why you’re doing what you’re doing, or on the days you want to give up, go back to that space of love for your own story and those who are learning from it and remind yourself of the why. That will keep you going!
Your digital identity is a powerful asset—seize it, nurture it, and let it shine in the tech universe. As we wrap up this enlightening conversation, we invite you to continue your journey of personal and professional growth. Join us at the upcoming Women in Tech Conference, Career Growth Summit, where you'll have the chance to delve deeper into the world of personal branding, connect with industry leaders, and chart your course toward a thriving tech career.