Surbhi
Gupta
Product Leader at Zoox Inc. (Amazon)
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
24 - 2:10 PM EDT/New York (See in local time)
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04/24/2024 2:10 PM
04/24/2024 02:30 PM
America/New_York
#WTGC2024
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
#WTGC2024
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
"Empowering Product Teams: Insights to Navigate Common Framework Pitfalls"
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Session: Empowering Product Teams: Insights to Navigate Common Framework Pitfalls
Product failure rates of 95% annually highlight the need for captivating user-centric products. Research from Harvard and MIT reveals a critical factor behind such failures: neglecting user needs. Even industry giants like Google and Coca-Cola now recognize the significance of customer-centric product development.Surbhi Gupta, a seasoned Digital Product Manager, emphasizes that adopting a user-focused approach not only ensures product success but also enhances customer satisfaction and fosters brand loyalty.
To combat negative brand perceptions, consider the top 7 strategies, each laying the foundation for robust product development.
Key Takeaways
- * Level Up Your Product Team: Understand and enhance your product team based on customer insights to enhance product development and achieve better outcomes.
- * Embrace your company's mission: Align your product development with the company's mission to stay focused and build trust with customers.
- * Uncover True Customer Needs: Go beyond functional requirements and uncover the emotional and social aspects of customer needs to create more meaningful products.
- * Leverage Data plus one Thinking: Use data analysis and the plus-one formula to make informed decisions, personalize experiences, and improve user satisfaction.
- * Avoid The Pitfalls of Blind Data Analysis: Challenge and understand the data you analyze, ensuring it aligns with customer needs and doesn't lead to product myopia.
Bio
Surbhi Gupta, a three-time Stevie Award winner and acclaimed product builder for tech giants like Facebook, Tesla, and Amazon (Zoox), will join us. Her groundbreaking innovations, recognized by Forbes Insights and LinkedIn as a top PM voice, have left an indelible mark. As a mentor at Plug and Play Accelerators and an instructor at Product School, Surbhi is dedicated to nurturing the next generation of tech leaders. Her career includes serving as a radio host and instructing at Product School and NYU Stern for their Tech MBA program. As a mentor, Surbhi has helped hundreds of individuals achieve their goals in the tech industry. Her work has been featured in leading media outlets such as Forbes and she has been a keynote speaker at multiple international conferences such as Women in Product and Product Led Summit Las Vegas.