Marta
Ros
Product Director, Infojobs at Adevinta
"Aligning Product and Business Metrics"
"Aligning Product and Business Metrics"
24 - 6:10 AM EDT/New York (See in local time)
Add to Calendar
04/24/2024 6:10 AM
04/24/2024 06:30 AM
America/New_York
#WTGC2024
"Aligning Product and Business Metrics"
#WTGC2024
"Aligning Product and Business Metrics"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Aligning Product and Business Metrics"
"Aligning Product and Business Metrics"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: Aligning Product and Business Metrics
One of the difficult conversations that we have in Product is about the business impact that our features or iterations have. I would like to explain the whole process that we have gone through in InfoJobs in order to have smother conversations by establishing a North Star Metric and building KPI Trees.Key Takeaways
- Why is important to build a framework to connect product and business metrics
- Step by Step of how we did it
- Learnings of the process
Bio
I’m passionate about Product & UX and a 4x entrepreneur with a Marketing background.I’ve been working in the product field for the past 10 years, launching initiatives in the area of social innovation, healthcare, marketplace and mobility, developing products from scratch and raising capital (>$1M). I’ve also co-run a UX agency helping other entrepreneurs and companies improve or launch their products. My motto is: never stop learning.
I currently work in the Recruiting Industry as a Product Director, helping seekers find the best next job, and employers find the best talent.
