Ako
Kitamura
emnify Senior UX Researcher
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
24 - 10:50 AM EDT/New York (See in local time)
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04/24/2024 10:50 AM
04/24/2024 11:10 AM
America/New_York
#WTGC2024
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
#WTGC2024
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
https://app.events.ringcentral.com/events/women-in-tech-global-conference-2024/reception
https://www.womentech.net/vfairs
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
"Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm"
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Session: Selling Empathy: Unleashing the Power for a Flourishing UX in a Machine-Dominated Realm
In my professional journey across different organizations, I've faced several challenges that bring complexities to the application of UX methodologies:1. The absence of prior UX focus, coupled with a B2B context, posed challenges in reaching a diverse customer pool that could offer comprehensive and unbiased insights into customer demographics and preferences.
2. The nascent state of UX team added an additional layer of complexity to processes.
3. The adoption of Agile Development resulted in a siloed team structure, with rapid feature delivery every quarter.
4. The surge in GenAI tools introduced a new dimension to technological landscape, requiring adaptation and integration considerations.
5. The economic challenges faced further heightened the intricacy of UX initiatives.
6. In a tech-driven environment, UX was often relegated to a 'nice-to-have,' overshadowed by the stringent technical demands that product teams prioritised.
Tackling these challenges demanded strategic thinking, a subject we'll explore in this presentation—hinting at the remarkable influence of seemingly simple yet powerful tools, like user journey, persona, and alignment canvas, familiar to us UX practitioners, that surprisingly garnered significant traction.
Key Takeaways
- The User Journey/Archetypes act as a unifying framework, bringing together experts across the company through a simplified user journey. This alignment with user-centric objectives empowers teams to identify and capitalize on monetary opportunities within
- Sneak in those UX upgrades amid the high-priority hustle—because who said enhancing user experience can't be a delightful undercover mission?
- Begin with GenAI as a foundation, not the definitive answer; lean on your refined 'gut instinct' crafted through years of experimentation, learning, and ongoing refinement
- Employing visual tools like journey maps or alignment canvas proves powerful in uniting the entire company, strategically positioning UX as a valuable asset.
- Demonstrate your value as UX practitioner through quantifiable metrics, whether it's through competitor analysis, minimising dead clicks leading to boosting of conversion rates etc.
Bio
My professional journey extends across Product Marketing and pro bono User Experience Research (UXR), fostering collaboration with a myriad of startups, always maintaining a keen focus on the human side of technology and AI. Actively contributing to the development of business and product strategies, my commitment lies in bridging practical solutions with continuous learning.With experience in B2C UX, I am now venturing into the realm of B2B, drawing upon my robust background in sales and marketing to introduce a fresh perspective to my expertise, particularly in the IoT industry.
