About the role

As a UX Research Lead, you’ll be setting up the UX Research practice within Miro’s Growth stream. You’ll have the autonomy to collaborate with cross-functional leaders across the area to figure out what that practice should be like, and how much weight to place towards hiring and mentorship vs. research enablement vs. directly owning high impact studies yourself. When it comes to the latter, some open questions you’ll be able to dive into range from how to inform funnel optimization through in-depth qualitative insights, to helping Miro understand potential new audiences, all while working closely with data analysts and market researchers.

One of the most unique aspects of the Growth stream, in particular, is the very high-level of engagement from non-researchers who are conducting their own studies. So, you’ll also have the opportunity to put in place the practices (e.g. mentorship, enablement, skills training) that encourage the continuation of this work, while ensuring it meets, if not surpasses, the quality bar.

About the team

At Miro, the UX Research team is fully embedded in various product streams, while still operating as a tight-knit, centralized craft. Our mission is to inform decision-making across the organization through systematic, evidence-based insights. Our work and processes are fully integrated in the product development lifecycle, and we collaborate with our cross-functional partners – from Design to Product Management, Data Analytics, Engineering, Customer Success, and more – to define and prioritize the highest-impact research questions. We enjoy having ownership and autonomy in a fast-paced environment and impact millions of users who rely on Miro every day to collaborate and create the next big thing.

For this role, you’ll be working within Miro’s Growth stream, the team that is responsible for acquiring, activating, engaging, retaining, and monetizing all new users. You can think of this team as responsible not only for the gateway but also the first touchpoints that impact and shape the early experiences of the majority of Miro users.

What you’ll do

  • Establish a UX Research practice within the Growth stream that reflects the stream’s specific needs
  • Lead research across multiple projects through a combination of hiring and mentorship, research enablement, and ownership of high-impact strategic research studies
  • Uncover creative and effective ways to socialize research insights, and ensure that those insights inform product-related decision making
  • Contribute towards optimizing the Miro’s early lifecycle funnel by uncovering potential levers, and working closely with data analysts to design experiments to test those levers
  • Define, set, and measure usability scores for the Growth stream
  • Help identify, in collaboration with market researchers, new audiences for Miro to target
  • Contribute, alongside data analysts and market researchers, towards developing a pricing structure that can scale alongside new products and features added to Miro

What you’ll need

Must-haves:

  • 5+ years leading research studies and/or teams, in multidisciplinary environments within product-led organizations
  • Experience conducting research on growth products and processes (e.g. funnel optimization, acquisition, viral loops, onboarding, etc.)
  • Experience with hiring/leading/mentoring UX Researchers, and/or running research enablement programs
  • Expertise in designing quantitative experiments based on hypotheses derived from qualitative research
  • Ability to design mixed-methods processes that effectively combine quantitative and qualitative research
  • Experience defining, setting, and measuring usability metrics
  • Excellent communication skills (written and verbal)

Nice-to-haves:

  • Experience running pricing studies (e.g. conjoint analysis/MaxDiff)
  • Experience collaborating with Market Research to uncover and better understand new audiences
  • Knowledge of behavioral design and/or applied psychology
  • Experience with quantitative UX Research methods

What’s in it for you

  • Stock Option Grant
  • Medical Insurance coverage (Amsterdam)
  • Allowance to facilitate remote working during WFH period
  • Weekly remote team activities to keep the spirits high
  • Opportunity to work for a truly global multicultural team
  • Lunch, snacks, and drinks provided when back in the office

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About Miro

Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies. Miro is trusted by Dell, Cisco, Deloitte, Okta, Datadog, Shopify, and many more global companies of all sizes.

We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you! 


At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.

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Miro is an online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing...

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