Growing Your SkillSet with Technology by Sharenda Hopkins

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Sharenda Hopkins
Artist/ Digital Creator
Automatic Summary

Sharanda Hopkins - The Digital Transformation of Art and Business

Today, we have the privilege to welcome Sharanda Hopkins, a multi-talented individual with a diverse background in art and digital creation. Sharanda, from Game DE HQ, will share her insights on how to enhance your skill set through technology. A full-time artist and a digital adventurer, she is set to change your perception of art, technology, and the business built around them, focusing on the transformation from physical to digital products.

A Journey from Traditional Art to Virtual Experiences

"Your Journey, Your Path" – this exemplifies Sharanda's transition from conventional art to exploring the myriad possibilities of virtual reality. In a world where artists struggle to differentiate themselves, her journey stands as an inspiration. Having started as a traditional artist selling custom commission art and hosting paint & sip parties, her exploration into the digital world began when she received a VR headset as a gift.

Virtual reality offered her a new canvas, a medium to express her artistic side, and to connect socially with a digitally inclined audience. Over a year, she used Horizon World, Gravity sketch, and Shapes XR to create digital experiences, eventually leading her to join Game DE HQ to fast track her Unity development for her aspiration of creating an AR app for her business.

  • Finding scalability opportunities: Exploring marketing and promotion opportunities offered by the VR platform to expand her business.
  • Building a strong network: Connecting with a community of like-minded individuals that offer support and insights.
  • Developing new skills: Enhancing services to create a unique product for her business.
  • Transforming physical products: Exploring the process of morphing her physical product into a digital experience that customers can enjoy.

You are More than the Art - The Power of Networking and Unique Product Demonstrations

Sharanda highlights the importance of building strong networks as she believes that each individual you add to your network proves valuable when problem-solving. The diversity in thoughts and ideas within a network speeds up your problem-solving process. With the art scene being exceptionally diverse, this sentiment becomes more crucial.

One of the underestimated capabilities of virtual reality is product demonstrations. Sharanda mentions how product demonstrations in VR provide intriguing and interactive experiences for customers. By doing so, she not only managed to retain her traditional customer base but also reached a new audience that would have been otherwise inaccessible.

From Virtual Reality to Augmented Reality – The Next Big Leap

Sharanda concludes her talk with an exciting revelation about her next project. Having explored VR extensively, her goal has now shifted to creating a unique service with Augmented Reality. She plans on learning Unity and Blender to create an AR app that transforms her physical product into an interactive experience when purchased.

This transformation signifies a giant leap for her business and opens up a plethora of possibilities for how she can connect with her clientele. With dedication and the right resources, her project aims to provide a unique, immersive experience for each customer, bridging the gap between physical and digital.

Utilizing her talent and the tools available to her, Sharanda stands poised on the frontier of the next evolution of art and business. She emphasizes to her fellow artists and entrepreneurs the importance of continually developing their skills and exploring new technologies to enhance their business.


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