Stacey
Chapper
Vice President, Brand Strategy at Innovation Protocol
"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
25 - 9:30 AM EDT/New York (See in local time)
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04/25/2024 9:30 AM
04/25/2024 09:50 AM
America/New_York
#WTGC2024
"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
#WTGC2024
"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
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"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
"Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact"
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Session: Harness the Power of Personal Brand: Leveraging Brand Strategy Fundamentals to Create Personal and Professional Impact
Products are brands. Services are brands. And yes, people are brands. Each person is their own brand steward—we each decide who we matter to and why. We control how we’re perceived by those who know us and those whom we’ve yet to meet.This presentation enables leaders to use the foundations of brand strategy to build their own personal, influential identity inside and outside their organizations. This talk will specifically address the ways women in tech can effectively articulate their expertise in a way that is easy to digest and relevant to the audiences who matter most.
Key Takeaways
- Understand the fundamentals of brand strategy
- Learn actionable steps to building your personal brand
- Articulate who you are and why you matter to the audiences you care about
- Discover your 'known-for' characteristics and use them to to create impact in your personal and professional life
- Position your tech expertise in a way that is easily understood and maximizes your value
Bio
Stacey is a firm believer in the power of brand to unite employees, win loyalty, move markets, and grow business. As Vice President of Brand Strategy at Innovation Protocol, she leads teams to solve complex business challenges brought on by new markets, products, acquisitions, leadership, and more. Stacey builds deep relationships with her clients and is known for providing direct guidance and strategic solutions that help leaders take action. She has led brand programs for notable clients such as Disney, Rapid7, Universal Studios Hollywood, Stretto, CollegeSpring, and Frontline Education. With a passion for corporate social responsibility, Stacey embeds pro-social behaviors in her brand strategy whenever possible to encourage clients to think holistically about their impact. An enthusiastic public speaker, Stacey addresses topics ranging from personal brand to CSR and guest lectures at UCLA, USC, UCI, and more. A New York native, Stacey is a graduate of the University of Southern California and currently resides in South Florida.