Good morning everybody. So I, I did the chat and uh I kindly ask you to write to your question in order to reply uh later at the end of my presentation. So good morning, everyone. I'm thankful and honored to be here with you today.Thank you for taking your time and uh being here before starting my presentation, let me spend a few words to introduce myself. My name is Christina Baldi. I'm Italian and I'm now talking from Florence where I live with my family. I have economic and finance degree. And after a long experience spent in the area of different multinational corporation in Italy, I have moved my focus to the Blockchain technology application into the business. I founded my company Blockchain Hera. And the commitment is to support a small and medium company to analyze the business to move to another competitiveness level by the new technologies like Blockchain. I have several patients. One of them is particularly dear to me. It's the women empowerment. We need to stay close, we need to work together today. I will be sharing with you some useful points around the meeting and the important chain outside. And inside the business. This is the agenda. Why the Blockchain a new trust less paradigm inside and outside the business.

Again, how the Blockchain technology supports the business to reach a new peak performance and why its value is strategic in the different business areas. Before ending our presentation, I will be happy to share with you one use case just a small business because I want to transfer you the most important thing that Blockchain is very important. A more important in the little business than in the big business at the end. Last, but not least I will be happy to answer any questions you might have here online and later, please feel free to contact me directly on my social by email or any sign that of way you uh prefer. So to begin, let me start with a simple meaning of Blockchain. What's his Blockchain? A Blockchain is essentially a digital ledger of transactions that is duplicated and distribute across the entire network of computer systems on the Blockchain itself. But what's new about the Blockchain?

So let's dig right between our online transaction. We are used to refer centralized to party that manage and coordinate all the transactions. Let's think. Uh let things uh for instance, bank account or insurance, we trust our bank or insurance provider to put in place the transactions we want to manage. Thanks chain technology. We do not need any more. Any third party support. In which sense we are able to make peer to peer transaction. In other words, the introduction of Blockchain technology means to be able for the first time to transfer value amount on the web directly without any third party Blockchain can be defined the internet of the value and again it use and I trust less inside and outside the the dealings because of the Blockchain availability applications in many and many areas of all our life.

Blockchain is being a disruptive technology, all which are its features that allow building one value pyramid. In order to reach a new peak performance in the business, we can start from the basis the main six block chain properties to see all the value P pyramid. I'm talking about disintermediation, decentralization, programmability, traceability, verifiability, I motability. Thanks to Blockchain. We are able to trace any transaction from the beginning to the end and verify any immutable data inside the platform. This feature represent the base for having good data quality inside the business Blockchain is the way for good data analysis, creating a flow value among smart objects, the internet or things. And last but not least, it is a great support for cyber security. Thanks to its decentralization, its anti tampering structure and its zero proof of knowledge data. It's a very good protection against the cyber. All of these contribute to define the good governance by impacting in the different business sites. How the Blockchain impact is strategic in the different business sites.

First of all. The first area is a brand brand digitalization. The marketing approach has changed over the last years, we moved from a product focus to the customer experience focus. So the brand identity is almost a digital identity. So that uh this uh technology offers the opportunity to involve the customer into the product history, sorry and show people and place behind the product parts. This means to make a client a loyal customer. And I want to give you one practical example, forgive me Coca Cola Group decided to invest in for tracing oranges and that use. This is a big example but I could give you many and many others example linked to the link because as I said, the beginning of my presentation, remember if the Blockchain technology are reach the be it makes great. The little business, one other side of business impacted by the Blockchain technology is the intellectual property or any kind of trademark and take them a strategic value. Imagine a little business that wants to create a synergy for partnership with other business Blockchain in this case helps to showing the real business value. It is like a proof of data to support one valuable and strategic.

So even if you ever to company, one, one small company and one big company, they can create a valuable relationship process and proceed. This is maybe the most understandable business side. Anyway, the technology optimize the approach and allow us to implement the easy procedure to be complained to sector law, it means to run away to more and more sustainability. And the fashion sector is a very um is a very good example in from this kind, this point of view last but not least the financial leverage that Blockchain takes to the business. In other words, we are talking about the supply chain finance where inside the block, the supply chain companies can optimize their effort from a financial point of view. And no, a little case study. Palina is a very small business run by young people in the south of Italy. They produce vegetable cream for bruschetta. Thanks to Blockchain technology. Customer cannot de interiorly from the soil to the table. The new technology brought this business into the international market increased total sales and is going to create a good partnership in the market.

So before my presentation, let me uh briefly summarize what we have covered today. The Blockchain technology introduced a new trust less paradigm outside and inside the business. The Blockchain properties are the basis for redefining the business governance and to impact over the business greatly.

The value of this is the importance in all size business. Even the little have more impact than the big business. Thank you for your time and your attention at this point. I'll invite question or contact me directly to my contact details. Thank you very much. I'm honored to be here with you. Thanks. OK, I can see one question. Uh Jennifer asked me uh how we can address the energy intensive proof of work required within the Blockchain implementation in they are boing world. So Jennifer uh you are talking about uh um the proof of work is related to uh Bitcoin uh Blockchain because uh mm usually uh in the business, we don't use the, you know, uh there are many kind of Blockchain and inside the business. Uh We don't usually the Bitcoin Blockchain for many reasons. We don't have the time to enter inside the detail. But I can say that for many reasons. And one of the main reason is chain is not uh uh block uh Bitcoin Blockchain is not able to manage a big amount, a big number of transaction efficiently. So that's why usually we use uh Ethereum Blockchain. OK? Blockchain based on Ethereum. Anyway, I want to your question and invite you to read something because um it's like a legend because yes, uh we uh we use a lot of energy for proof of work.

And uh that's why uh usually um the Bitcoin mining is made in uh uh countries, the energy don't cost too much. OK? But from the uh impact uh uh environment impact, uh there are many other, many and many other um uh situation where we use a lot more uh respect to the um the, the amount we need to uh conclude the proof of work. So uh I completely agree with you. Uh We need uh uh to be very careful and to analyze uh um the consumer and the how, how uh to be uh very uh careful, do not use uh energy. Anyway, please um verify. And for instance, when we have uh our computer, uh there are some study um analysis and you can find them on Google, um that can demonstrate that, that uh our computer, when our computer are stand by all together, they are consuming a lot g uh more than uh uh the amount of energy we need to process in the proof of work, the Bitcoin Blockchain.

So I know, but please, I invite you to go in depth of this topic. Ok, for me. Uh Laura. Ok. It seems, uh it seems, uh there is not, uh uh there are not uh any question more. So, um I thank you very much and I leave the stage for the next uh speaker. Thank you again for being here. It was a pleasure to be here with you and please feel free to contact or any doubt or any question you might have later. Ok, bye.