Pursuing Gender-Neutral Branding and Marketing

To combat gender bias, many women-led e-commerce businesses are adopting gender-neutral branding and marketing strategies. This involves using language, imagery, and product selections that appeal to all genders equally, thus widening their customer base and combating traditional gender stereotypes.

To combat gender bias, many women-led e-commerce businesses are adopting gender-neutral branding and marketing strategies. This involves using language, imagery, and product selections that appeal to all genders equally, thus widening their customer base and combating traditional gender stereotypes.

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