Social media is a double-edged sword; it's a place where brands can greatly amplify their voice but also where messages can quickly become diluted. Women in tech need to actively monitor their brand's social media channels not just for engagement metrics, but to ensure that the conversations and content remain aligned with the brand’s core message. Engaging with your audience and joining relevant conversations can also help reinforce your brand’s values and messaging.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.