Media Representation and Gender Stereotypes

Media representation of women in different cultures impacts societal expectations and, consequently, women's negotiation tactics. Cultures with media that promote strong, independent female figures may encourage women to adopt more assertive negotiation styles. In contrast, media that reinforce traditional gender roles might lead women to conform to more passive negotiation behaviors.

Media representation of women in different cultures impacts societal expectations and, consequently, women's negotiation tactics. Cultures with media that promote strong, independent female figures may encourage women to adopt more assertive negotiation styles. In contrast, media that reinforce traditional gender roles might lead women to conform to more passive negotiation behaviors.

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