To eliminate bias and ensure fairness, companies should establish clear, transparent criteria for promotion that apply equally to all employees regardless of gender. This involves setting objective performance indicators and making the promotion process as transparent as possible. When women understand what is expected and see that promotions are based on merit, they are more likely to aspire to and achieve leadership roles.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
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