Image source: femtechworld.co.uk
Mobile apps offer a wide range of services for different purposes and life scenarios. Women applications is one of the specific niches on the market. Their wide target audience is women that want to properly check their health or enhance their security.
In this post, we’ll discuss the main categories of apps made for women. We’ll also share some tips on how to create your own women-oriented app with outsource mobile application development services.
Wellbeing
These apps allow users to log moods, journal, and access relaxation techniques. Some also provide therapy or mental health counseling services, making emotional support accessible from anywhere.
Examples: Sanity & Self, MindShift, and Headspace for Women.
Meditation apps
Women often use meditation apps to manage stress, focus, and build resilience. These apps provide guided sessions tailored to different emotional states and needs, including sleep improvement, anxiety reduction, and relaxation. Many meditation apps also incorporate sleep tracking and breathing exercises.
Key features:
Guided meditations
Sleep stories and music
Breathing exercises for stress management
Journaling and mood tracking
Examples: Insight Timer, Calm, and Breethe.
Fitness apps
Fitness apps offer programs that cater to various fitness levels and goals. They provide tailored programs, progress tracking, and even live coaching options. For women, fitness apps often feature workouts designed for different stages of life, including prenatal and postnatal fitness.
Popular functionalities:
Customizable workout routines
Tracking for calories burned, steps taken, and distance covered
Integration with wearables
Nutrition advice and menu plans
Examples: MyFitnessPal, Sworkit, and Nike Training Club.
Pregnancy and fertility apps
These apps provide features like ovulation tracking, pregnancy guides, and trimester progress tracking. Some include educational content on prenatal health, connecting users to health experts. Such apps often offer lifestyle advice for each stage of pregnancy.
Examples: Ovia, BabyCenter, and Glow.
Menstrual cycle trackers
These apps allow users to monitor their menstrual cycles, predict ovulation, and log symptoms for each stage of their cycle. They often come with reminders for key events.
Examples: Flo, Clue, and Eve.
Image source: generated with DALL-E 3
Security apps
Personal security is a top concern for many women, particularly in situations that may involve commuting. Security-focused apps aim to help users feel safer. They offer features like location tracking, emergency alerts, and ways to contact friends or family in real-time.
Core features:
Real-time GPS tracking shared with selected contacts
SOS button for emergencies
Emergency contact notifications
Direct calls to local authorities
Examples: Noonlight, bSafe, and Circle of 6.
Tips for creating a woman-oriented app
Understand women’s needs and pain points. Identify the specific needs and pain points women experience in the area you’re targeting. Competitor analysis is a good first step to see what’s currently on offer. Complement this with in-depth interviews or surveys involving your target users. These insights will help you create a solution that resonates and addresses real challenges.
Focus on user-friendly and inclusive design. Design is key for the user experience. Ensure the app is intuitive and easy to navigate, accommodating diverse needs and accessibility preferences. Color choices, font sizes, and layout should be user-friendly and appealing.
Incorporate relevant features. Tailor features based on your research. Whether it’s health tracking, security alerts, or community support, prioritize functionality that aligns with women’s priorities, enhancing the app's relevance and usefulness.
Maintain privacy and security. Women-oriented apps often involve sensitive information. Implement strong data protection protocols and prioritize user privacy. This approach builds trust, ensuring users feel safe using the app.
How to create your own app: tips for clients
If you plan to contact a mobile app development service provider but don’t know where to start and how the process is organized, here is a step-by-step process:
Define your concept and prove its feasibility
Start by clearly identifying the app’s purpose. What problem does it solve? Who’s the target audience? Conduct market research to gauge demand. Look into competitor apps, review user feedback on similar products, and consider focus groups or surveys. Validating your idea early will help secure a solid foundation and show the app development service team that the concept has real-world potential.
Decide on budget and timeframes
Outline a realistic budget based on the app’s complexity, features, and expected timeline. Be transparent about your budget with your provider, as this will guide decisions on features, design, and overall scope. Also, establish a timeline, keeping in mind that quality development takes time. Clear expectations prevent misunderstandings and align goals.
Choose the functions you want to develop
Focus on essential functions that address your app’s purpose. Avoid overloading it with too many features, especially in the initial phase. Basic functions might include user registration, notifications, or progress tracking, while specialized apps may require unique functionalities. Define these with the mobile app development service company to ensure they fit your target audience's needs.
Get references on design
Gather examples of design elements you like and dislike. Visual references help the design team understand your aesthetic preferences, while negative examples indicate what to avoid. This clarity streamlines the design phase and minimizes revisions.
Check intermediate results during design development
Regular check-ins with your mobile application development service team are crucial. Review drafts, provide feedback, and clarify any questions. Consistent involvement keeps the design on track and ensures that the end product meets your expectations.
Pay attention to marketing
An app’s success is tied to effective marketing. Start planning early. Social media promotions, influencer partnerships, and paid ads can all drive downloads. Think about strategies for reaching your target users and consider allocating part of the budget for a post-launch marketing campaign.
Don’t skip the maintenance part
Post-launch, apps need regular updates to stay relevant. User feedback can guide feature enhancements, and periodic updates will address bugs and security concerns. Work with your mobile app development service provider on a maintenance plan that includes scheduled updates, security reviews, and ongoing support to keep your app competitive and functional.
Wrapping up
Although these app categories aren’t exclusively women-oriented, data shows that women tend to use them more frequently than men. For instance, a survey by Pew Research Center revealed that 73% of women use health-related apps compared to 56% of men, emphasizing their strong engagement with apps for tracking health, wellness, and fitness. Similarly, according to a report by Rock Health, women account for 60% of digital health app users, particularly for menstruation, pregnancy, and wellness tracking.
Adapting features to meet women’s specific needs can significantly enhance these apps’ appeal and usability. For instance, integrating specialized training programs to alleviate menstrual discomfort or adding community features tailored for support during pregnancy can drive better user engagement and satisfaction.