How to turn your Sustainability Report a real page turner? by Tuuli-Anna Tiuttu

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Embracing Sustainability: Impactful Tactics for Businesses

Hello readers! Today, we will be diving into the realm of sustainability strategies that are designed for businesses, with exclusive insights from Tulia Natu, the CEO at SDT Monitor - a sustainability tech startup.

Sustainability and Tech: A Powerful Blend

SDT Monitor combines the realms of technology and sustainability to measure, manage, and communicate the sustainability performance of companies and organizations. Leveraging cloud-based sustainability measurements, they help companies show their impacts according to the United Nations Sustainable Development Goals (SDGs) and Environment, Social, and Governance (ESG) principles.

The company also assists businesses in drafting their sustainability action plans and identifying key performance indicators, thus, ensuring transparent communication of their performance.

The Gravity of Global Sustainable Transformation

We exist in a world challenged by the overuse of fossil fuels, uncontrolled levels of pollution, and excessive waste. The call for a global, transformational change – a paradigm shift – is louder than ever. Companies and organizations play a significant role in this transformation as they are the ones that keep economy running and produce services and goods people consume.

The Need for Actionable, Measurable Goals

With the growing importance of clear and measurable sustainability goals, companies are urged to not only set futuristic sustainability goals but take actionable, measurable steps in the present to reach those goals. This involves showing their environment, social and governance impacts, and measuring their performance using quantitative data.

The Importance of Sustainability Reporting

Sustainable businesses practice consciously begins from the inside out, incorporating circular operations that eliminate waste and implement low-carbon technologies to reduce energy consumption.


  • Setting up your Purpose

  • The first step of any sustainability journey is figuring out your purpose. This allows everyone within the business to understand why their company engages in certain sustainability actions and what the desired outcomes of these actions are.


  • External Mandates as Triggers

  • In certain cases, external influences, such as government policies or investor requirements, force companies to react and adapt their sustainability goals to align with these external goals.


  • Elements of Sustainability Reporting

  • When crafting a sustainability report, the key is to keep it credible, transparent, and comparable. Every company needs to ensure that their report proves their action, displays their actual performance, and facilitates comparison against competitors.


  • Creating a Sustainability Report

  • A concise yet impactful sustainability report should follow a clear structure, narrate the company's sustainability, summarize the past year's achievements and challenges, define ESG themes, and present short and long-term goals along with the performance data.

Conclusion

Undergoing the process of becoming a sustainable business can be complicated; however, the benefits that can be reaped are undeniable. This journey requires consistency, dedication, and a clear understanding of the why, where, and how of sustainability in your business. By following the steps and practices discussed in this blog, businesses can successfully integrate sustainability into their operations and contribute to a more resilient and sustainable planet.

If you have any questions or inquiries, feel free to reach out to us and let's continue this discussion. Remember, it all starts with making that first sustainable step.

References and Inspirations

  • Decathlon's Sustainability Report
  • Simon Sinek's “Start With Why”

Let us know how you are making a difference in the world of sustainability, we'd love to hear from you. Thanks for reading!


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