Dorra
Mlouhi
Product Lead at Amazon Web Services (AWS)
"Sunsetting products: the art of the process"
"Sunsetting products: the art of the process"
24 - 9:50 AM EDT/New York (See in local time)
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04/24/2024 9:50 AM
04/24/2024 10:10 AM
America/New_York
#WTGC2024
"Sunsetting products: the art of the process"
#WTGC2024
"Sunsetting products: the art of the process"
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"Sunsetting products: the art of the process"
"Sunsetting products: the art of the process"
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Session: Sunsetting products: the art of the process
In the dynamic landscape of software development, the decision to remove or "sunset" features from a product is often met with resistance and apprehension. However, it is a critical process that can significantly impact the success and sustainability of a software product. This talk, "Sunsetting Features for a Better Product: The Art of the Process," delves into the art of feature sunsetting and its profound role in enhancing product quality and user satisfaction.We will explore the rationale behind sunsetting features, highlighting the importance of alignment with evolving user needs, market trends, and the overall product vision. The talk will discuss the challenges and dilemmas faced by product managers, developers, and stakeholders when making these decisions. It will shed light on the strategies for identifying the right features to sunset, ensuring a seamless transition, and maintaining a positive user experience.
Furthermore, this presentation will delve into the practical aspects of the sunsetting process, such as communication strategies, user feedback management, and the technical considerations involved. We will also examine real-world case studies, demonstrating the positive outcomes of feature sunsetting, including improved user engagement, reduced technical debt, and streamlined development processes.
By attending "Sunsetting Features for a Better Product: The Art of the Process," you will gain valuable insights into the delicate balance of enhancing your product's quality by strategically retiring underutilized or outdated features. The talk will equip you with the knowledge and tools needed to make well-informed, user-centric decisions, ensuring that your product evolves to meet the changing needs of your audience while maintaining a competitive edge in the market.
The journey to sunset a product or feature has several requirements. Join Dorra Mlouhi, Senior Technical Product Manager at AWS, to learn about:
-Why to sunset a product/feature
-When to sunset a product/feature
-How to sunset successfully a product/feature
-How to measure a product/feature end-of-life
-What are the risks to mitigate
Key Takeaways
- When to sunset a product/feature
- How to sunset successfully a product/feature
- How to measure a product/feature end-of-life
- What are the risks to mitigate
Bio
Dorra is a seasoned product lead with over 8 years of experience in the dynamic landscapes of both B2B and B2C markets. Her journey began in the halls of engineering school and took her through the realms of public speaking and leadership studies at SMU Dallas, eventually leading her to the fascinating world of product management. With this diverse background, Dorra has amassed a wealth of knowledge and expertise that she now leverages to craft innovative and successful products, while also mentoring and coaching aspiring product managers.Currently, Dorra holds the esteemed position of Senior Technical Product Manager at Amazon Web Services (AWS), a role that showcases her remarkable skill set and in-depth industry insight. Throughout her illustrious career, she has contributed her talents to renowned companies such as AWS, Trivago, TESCO, and Also Group, consistently proving her ability to bridge the creative and technical spheres. She thrives on the challenges presented by tackling substantial, human-centric problems, making a tangible impact through her work.
Beyond her accomplishments in product management, Dorra wears multiple hats as a coach and product management lecturer, notably at the esteemed Product Academy. Her dedication to mentoring the next generation of product managers underscores her commitment to the field.
Dorra is not only a proficient product manager but also an experienced speaker who passionately shares her wealth of knowledge at prestigious conferences. She has graced the stages of well-known events such as the Women in Tech Conference (2022 edition), the Product-Led conference Berlin (2023 edition), and keynotes at the Anita Borg Institute and Arab Women in Computing Conference in Dubai (2015 edition). These speaking engagements reflect her dedication to empowering and inspiring others in the tech and product management realms.
