Marketing Executive SEA

Job Title: Marketing Executive SEA (m/w/d)

Location(s): Berlin and Pune

Application deadline: 20th December 2024

About Springer Nature Group

Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow. Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the role

We are seeking a motivated and detail-oriented Marketing Executive SEA with a programming background to join our dynamic marketing team. The successful candidate will assist in managing and optimizing our search engine advertising campaigns, with a particular focus on automating manual processes using Google Ads scripting. This role offers the opportunity to develop into a more technical SEA manager position.

Role Responsibilities

• Assist in the creation, management, and optimization of SEA campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Conduct keyword research and analysis to identify opportunities for campaign improvement.
• Monitor and analyze campaign performance metrics, providing regular reports and insights.
• Collaborate with the content and design teams to develop compelling ad copy and creative assets.
• Implement and manage tracking codes and scripts to measure campaign performance.
• Develop and maintain Google Ads scripts to automate repetitive tasks and improve efficiency.
• Stay updated with the latest trends and best practices in search engine advertising and automation.
• Support the team in budget management and bid strategies to ensure cost-effective campaigns.
• Assist in A/B testing and other optimization techniques to improve campaign performance.

Experience, Skills & Qualifications

Essential

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• Basic understanding of search engine advertising principles and platforms.
• Strong analytical skills and attention to detail.
• Proficiency in JavaScript and experience with implementing tracking codes and scripts.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Excellent communication and teamwork skills.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Eagerness to learn and adapt to new tools and technologies.

Desirable:

• Experience with Google Ads and Bing Ads.
• Familiarity with web analytics tools (e.g., Google Analytics).
• Certification in Google Ads or other relevant platforms.
• Experience with other programming languages or technical skills.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation.

For more information about career opportunities in Springer Nature please visit https://springernature.wd3.myworkdayjobs.com/SpringerNatureCareers

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Job Posting End Date:

21-12-2024