Social media platforms like Facebook, Instagram, and Twitter are central to modern digital communication. However, they are also fertile ground for data mining. Every like, share, and follow is tracked, analyzed, and used to build comprehensive profiles of users’ interests, relationships, and behaviors. These profiles are highly valuable to advertisers looking to target specific demographics. Even more concerning is the potential for this data to be misused for political manipulation or by malicious actors, as illustrated by incidents such as the Cambridge Analytica scandal.
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