Startups face numerous risks, from product development to market entry strategies. Market research reduces these risks by providing data-driven insights that inform strategic decisions. It allows startups to validate their concepts, understand market demand, and forecast potential challenges, thus significantly mitigating risk and increasing the likelihood of success.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.