Voice commerce is gaining momentum, and women are leading the exploration of this novel domain. They're developing analytics tools specific to voice search and shopping, enabling businesses to understand how consumers use voice assistants in their shopping journey. This insight is crucial for optimizing e-commerce strategies in the era of smart homes and devices.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.