The marketing of wearable technology has frequently targeted men, reinforcing gender stereotypes and alienating female consumers. Women in marketing and product design are challenging these stereotypes by promoting wearable technology as gender-neutral and focusing on the utility and style of such devices without gender bias.

The marketing of wearable technology has frequently targeted men, reinforcing gender stereotypes and alienating female consumers. Women in marketing and product design are challenging these stereotypes by promoting wearable technology as gender-neutral and focusing on the utility and style of such devices without gender bias.

Empowered by Artificial Intelligence and the women in tech community.
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