Peer Recommendations and Referrals

Recommendations from friends, family, or peers heavily influence women's shopping choices online. Social proof in the form of referrals or word-of-mouth can be more persuasive than traditional advertising, as women tend to trust the opinions of those in their personal networks.

Recommendations from friends, family, or peers heavily influence women's shopping choices online. Social proof in the form of referrals or word-of-mouth can be more persuasive than traditional advertising, as women tend to trust the opinions of those in their personal networks.

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