In an effort to differentiate themselves in crowded inboxes, female-led startups are increasingly turning to storytelling in their email campaigns. Sharing behind-the-scenes stories, founder’s journeys, and customer success stories helps build emotional connections and brand loyalty among their audience.

In an effort to differentiate themselves in crowded inboxes, female-led startups are increasingly turning to storytelling in their email campaigns. Sharing behind-the-scenes stories, founder’s journeys, and customer success stories helps build emotional connections and brand loyalty among their audience.

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