Customer Acquisition Cost CAC

Demonstrating an understanding of your Customer Acquisition Cost (CAC) is vital. It measures the cost associated with acquiring a new customer. By showcasing a low or optimized CAC, founders can prove to investors that their business model is sustainable and scalable, which is critical for long-term success.

Demonstrating an understanding of your Customer Acquisition Cost (CAC) is vital. It measures the cost associated with acquiring a new customer. By showcasing a low or optimized CAC, founders can prove to investors that their business model is sustainable and scalable, which is critical for long-term success.

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