Women are powerful influencers on social media and excel in digital marketing roles. By understanding and leveraging these platforms, they can drive consumer behavior, create brands, and market products effectively. Their engagement in digital marketing is essential to the success of online ventures and the broader digital economy in the Middle East. These roles underscore the multifaceted contribution women are making to the digital economy in the Middle East. Their participation is not just transforming the digital landscape but is also crucial for achieving inclusive, comprehensive, and sustainable economic growth in the region.
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