Not focusing market research on women in STEM perpetuates the gender gap in these fields. Inclusive marketing that speaks directly to women in STEM can not only increase brand loyalty among this demographic but also inspire more women to pursue careers in these areas. Companies play a significant role in shaping perceptions and must embrace this responsibility.
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.