Uh So thank you for joining the session today. We're gonna talk about what is path and why it matters. So, let's get started. Um So first off, I'm Jessica Roscoe.I'm the senior VP of sales for platform data H We are a pad provider platform as a service and I reside in Bend Oregon. Been selling technology for 13 years now and um been loving it ever since. So, really excited to have this talk today and to show you a little bit about what we do here and um what platform as a service uh does for uh for customers. So I wanted to start with a few it productions for 2021. This is at A G. Um So some interesting facts here. 79% of businesses are really looking at long term it changes for the future, especially with our move to digital. Uh There's a lot of digital transformation as we all know now working remotely because of COVID. So there's a lot of change that a lot of uh organizations are looking for in the future as they plan their next 3 to 5 year strategy. Um They also want to use that uh the, the the biggest objective for them is just really to accelerate digital transformation. So over 44% of uh respondents wanted to really accelerate their digital transformation uh so that they can really improve things like security and risk and governance uh across all of their uh their it and their applications that they're running.

And then 32% plan to connect employees using standardized tools as well. So we see this momentum towards having really uh a shift on um making everything uh accessible through technology uh for, for clients. And one of the challenges that we see in that is that there is a profication of uh you know, different technologies that are used uh to build what powers uh a organization. Um there's different use cases. So different programming languages and different frameworks and technologies are used to address uh those specific use cases. So for example, you can have a wordpress or drupal to uh power your front end uh corporate website or you can have um a Magenta, which is a e commerce platform based on PHP to run your e commerce side uh of your business. Or you know, you can use Python to create a data analytics tools for your business to better understand your customers. So there's a lot of different technologies that are used in a lot of different ways across your organization. And in order for you to uh as a developer, in order for you to create these experiences and these different solutions for your business. Uh You need to manage a lot of different tools in order to do that through automation.

Uh So now, not only do you have to figure out what collaboration tools your team needs in order to collaborate on these and ideas? But you also need to have build tools so that uh instead of um having to set up things manually, you could set them through tools like uh continuous integration tools, which is a big part of DEV ops. And you know, where technology is going. Uh and where a lot of people are today. And then you have to have a testing um uh side, right, where you uh write the code, you build it in some sort of development environment and then you have to test it before you get to deploy it into production. And there's a lot of build uh tools that you have to go and uh understand how to configure and manage at scale in order to, to run your application in production. So there's a lot of different components to this. And as you can see, this gets pretty complex pretty quickly. Um And so where path comes in is in automating all of the things in that process that can be automated and it could be served up to your organization as a service.

So instead of having to go through what I said, you know, uh I chart of uh tools and technologies that uh someone within the organization would need to understand in order to manage that um this would be all automated. So now instead of having to go and you know, find all those tools and cobble them together, your platform as a service allows the developer to just self serve to go in and with just code, um be able to identify or declare the type of infrastructure that they need, what versions they needed in um have it a good solid uh you know uh mechanism which they could go through a work flow to get the the technologies that they need to run the app, these applications um and not only to, to build and deploy them, but also to scale them as you know, you get more traffic to your website or more users um are using your uh your application or, or your platform that, that you build.

And what this platform as a service allows developers and organizations to do is to really focus on what matters because what really matters to them is the experience that they're delivering to that end user, right? And so it really helps to abstract away all of the infrastructure components and managing infrastructure. So that way the developers can really focus on writing the code to build the experience that they're after uh for their customer. And so that's what platform as a service provides is uh an automated way of getting to where they need to go to just actually do what they wanna be doing, which is just writing code to uh have a better experience, to create the additional functionalities and the features that their customers are looking for um without necessarily having to do all of the back end uh manual work that it takes to configure infrastructure and to manage infrastructure.

Um And so, you know, when you look at a platform as a service, why does it matter? Well, let's look at what happens when you have a platform as a service or a past and what life is without a path. So when you don't have a path, there's unpredictable delivery times and quality of your code because everything is happening in a different way across all your different departments, across all your different teams. And so, you know, there isn't a um a standardized way of doing things and that really uh delays the process by which you can get this code out to market. Um And then also, you know how that code is being built. So the, the the quality is, it's much less. Um the other part of that is that it lacks your team's lack visibility into the project status and the things that are being created along the way. Um So, you know, teams aren't able to collaborate with each other. Um And it's really hard to get things done because there's kind of a black hole in terms of what's being developed, what the status is of the, of that development. Um The next one is that there's really an ineffective team communication um because of the, the lack of visibility.

Um So again, you know, if uh if there is a o opportunity where um you know, somebody could really uh help out a developer because maybe they're on vacation or they are busy or have other priorities that uh doesn't allow them to focus on the project at hand. Um There isn't a way by which another developer can just step in and help out um that that person because there isn't again the standardized way of developing that code or tools that are used that somebody else understands and knows how to, how to help out. Um There's also a governance and security risk again because uh without a path, you have to do a lot of manual work. That means that there's a lot of manual management of the security and governance uh for uh what you're building as well. So, um that, that becomes a big issue when it, you know, uh we hear a lot where uh a developer is working on an application, uh they built this application and then all of a sudden they leave and nobody knows what this application does, nobody wants to touch it. Nobody understands when the last time it was updated or patched or, or monitored. Um And so that becomes a huge risk uh to internal it. The next is that there's operational redundancies again, especially the larger organization. Uh The larger the organization is the more likelihood that if they don't have a standardized platform as a service that they run, uh there's gonna be a lot of operational redundancies because each department or each uh uh development team is kind of doing it their own way.

So there's all these different work flows and all these different processes that are kind of scattered all over the place. Um And it's really hard uh for, for central it to kind of control that um as well. And then with that comes some cost in efficiencies because again, you don't get the economies of scale that you're after because you have all these disparate teams with these systems kind of doing things their own way. Um And that really slows things down because it creates a lot more complexity. Uh It's a lot more error prone because there's a lot more manual work that um needs to get done. And the more manual processes there are, the more uh opportunity there is for human error. But with the platform as a service, then you can really increase those cost efficiencies because again, it's economies of scale. So you're buying in bulk and so you're getting some discounts from your vendors. Um you increase the developer productivity because again, everything that can be um automated is automated in the past. So there's no more need for a manual work or for developers to learn different tool sets for, you know, containerization and testing and build process because all of that is already included in the past.

Um which speeds up uh your your speed to market because you know, that means that through automation, you're able to get uh more done at a faster, at a faster pace. Um And you know, you also are able to future proof yourself because again, uh if you find that there is a specific need um that your customer is asking for, you don't have to go and find another tool that meets that need and then have to, you know, uh figure out how to put that onto infrastructure that you have to then manage and you know, figure out the all these things out.

So it really helps to build the flexibility that you need to address the needs of your, of your business and your and your stakeholders and your customers um by being able to have a Taco Master service that gives you that, that flexibility and automation. And then it also helps to increase the governance and security around all of these applications. Because again, it, it comes with standardization where um central it can really uh give uh they have the control that they need to uh give access to the, the folks within the organization that need access. Um But then also provide them with the tool sets that they need to create the things that uh and, and build the functionalities that they need to create. And the path also gives uh the ability to dynamically scale apps. So, no longer do you have to worry about? Uh you know, is my application going to um have performance issues or is there, are there gonna be outages because of an increase in a spike traffic because uh we have this event that uh we didn't account for or uh you know, this new um product launch actually went better than we than we anticipated.

So uh with the past that dynamically scales as you, as you grow um in, in traffic. And then also it helps build custom solutions because again, it gives you the flexibility of using all of these different run times and frameworks and technologies that you need without necessarily having to worry about how to run those technologies on, on infrastructure. Um And ultimately, it gives your developers and, and your organization a lot more flexibility. Um Because again, things are getting automated and, and you're able to work within the constructs of, of the things that you need to get done. Um So this is just one example uh of, of what a platform as a service looks like. This is our uh U I so our user interface. Uh so as you can see uh what will, what, what is shown here is uh what we call a project or it could be, you know, a, a site or a web application. Um So you have your production environment and then every um uh every change or update that you make to your, your project or your production environment uh is uh could be a clone. So you just clone the, the production um it goes into a separate isolated environment.

So let's say, for example, you wanted to create a new campaign dashboard. Um So you just clone your production environment, you start creating that campaign da dashboard, you share that link uh with all of your stakeholders to make sure, hey, does this campaign dashboard look uh like we expected it to look, does it function the way that we need to need it to function?

You get all of that user uh feedback and then once you're ready to move it into production, it's just one click of a button, one step to actually push it into your production environment. So it makes this a lot simpler because it happens through automation. And then as a developer or project manager, I can come in here at any point in time and see exactly what's going on, understand exactly who's working on what, where it sits. Um And there's activity logs as well that I'll have access to. So I can see who did what, when and why and, and things like that. So it, it really kind of gives me the full breadth of information that I need to really understand where, where this project is. And this is just a typical, you know, type of uh um uh results that happens when you go to a platform as a service provider. Uh This just happens to be a customer of ours courier, which is a big newspaper provider uh in Germany. And one of the big takeaways uh from, from this is uh even with a really skilled DEV ops engineer, it might take them an hour and a half to manually set up all the components that they need in order to get a, a uh a new website or web app uh built and, and launched and with a platform as a service, they're able to do the same thing in a matter of minutes.

So now their developer productivity has gone up 25% because they no longer have to be burdened with that manual work. Um And they could really just focus on building that next experience for their customers. So, you know, I am sure that there's a lot more that we can get into. Um I'm open to answering any questions that anybody has. But I think one of the things that we're, we're seeing a lot in this digital transformation journey is that people are trying to automate as much as they can so that they really can focus their precious resources um on the things that really matter for their business. So uh I think everybody's going to, you know, go in into this model. People already have done, you know, done this and have gone through this journey. Um But once you go through it and start thinking to yourself, why doesn't everything work like this? Uh It's so much simpler and then that way I could really get done what I need to get done. So with that, uh I will stop there and uh see if anybody has any questions for me. Looks like there's no question. So thank you so much. It was uh presenting this material to everyone and uh talk to you soon. Thank you.