Evidence of traction, such as early sales, user growth, or strategic partnerships, is crucial. Investors want to see that the market is responding positively to the startup's product or service, which reduces the perceived risk of their investment.

Evidence of traction, such as early sales, user growth, or strategic partnerships, is crucial. Investors want to see that the market is responding positively to the startup's product or service, which reduces the perceived risk of their investment.

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