Capturing and responding to users' emotions is becoming a focal point in UI/UX. Designers are increasingly using psychology and neuroscience to craft experiences that evoke positive feelings, build trust, and make digital interactions more human-centric. This trend is rich with opportunities for women in tech to explore how emotional connections can shape user engagement and loyalty.
![](/sites/default/files/default_images/Women%20in%20Tech%20profile%20picture.png)
- Log in or register to contribute
Contribute to three or more articles across any domain to qualify for the Contributor badge. Please check back tomorrow for updates on your progress.