Laura
Manning
SVP, Measurement at Cint
"Understanding Your Audience Through Measurement"
"Understanding Your Audience Through Measurement"
24 - 12:50 PM EDT/New York (See in local time)
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04/24/2024 12:50 PM
04/24/2024 01:10 PM
America/New_York
#WTGC2024
"Understanding Your Audience Through Measurement"
#WTGC2024
"Understanding Your Audience Through Measurement"
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https://www.womentech.net/vfairs
"Understanding Your Audience Through Measurement"
"Understanding Your Audience Through Measurement"
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Session: Understanding Your Audience Through Measurement
In today's age, advertisers have the unique ability to engage directly with target consumers and receive real-time feedback from them. Yet, this is not being utilized to its fullest. With over 10 years of experience in the advertising technology industry, Laura Manning has perspective on the evolution of the industry. Through her experience, she can lend insights to ways in which marketers can update their strategies to effectively reach their target audiences through media measurement. Her talk will discuss her background in the industry, how marketers can better understand their audiences through measurement and where marketers can better leverage real-time measurement to add value to their campaigns.Key Takeaways
- Effective Marketing
- Media Measurement
- Communication
Bio
A Tulane University graduate, Laura Manning began her career at Cint 10 years ago as a project analyst. Today, she is an irreplaceable asset, rising to the role of SVP of Measurement at just 33 years old. Not only did she lead the sales team to bring in $50M in new business revenue last year alone, but she works everyday with Cint’s largest clients to revolutionize how they address cross-media measurement. A champion for diversity, she built a sales team of 43% women and 38% people of color, all of whom leverage their unique experiences to deliver best-in-class service.