Gender Bias in Game Design and Marketing

Games designed primarily by men tend to reflect male preferences, potentially alienating female gamers. In addition, marketing strategies often fail to acknowledge the diversity of the gaming audience. Women in the industry are challenging these biases by taking on roles in game design and marketing, ensuring that diverse perspectives are included in the development and promotional stages.

Games designed primarily by men tend to reflect male preferences, potentially alienating female gamers. In addition, marketing strategies often fail to acknowledge the diversity of the gaming audience. Women in the industry are challenging these biases by taking on roles in game design and marketing, ensuring that diverse perspectives are included in the development and promotional stages.

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